This is a sponsored post
Over the winter months, I’m going to be doing a series of posts about blogging itself, with advice on the different aspects of blogging.
This summer a few people I know have said they are ready to embark on their own blogs and I want to pass on as much as possible that I’ve learnt to help them and anyone else. With several years teaching blogging and many years writing a blog it’s time to share the knowledge I have.
As a part of this, there will be a few sponsored posts. If you’re not sure what a sponsored post is, it’s one way of making money while blogging. Someone pays the blogger either in goods, services or actual money to write about their product, hotel or destination.
When you set up a blog you need to get your head around a lot of basic selling techniques, along with the actual writing there’s also the design side of your blog. You have to decide on everything from colour schemes, to font, layout and picture size. Every tiny aspect needs to be thought through. There are real professional designers out there you can hire, you can go it alone with one of the many free design tools like canva or find something between the two.
One thing every good blog and business needs is a good logo. You’ll be putting it on your blog, your social media pages, photographs, business cards (yes those are a thing in the blogging world now) and anywhere else you can think of. They need to look good in different formats for different screens.
A basic service from a reputable designer will set you back at between $200 and $500, which is great for the business world, but not so good for bloggers or small start ups where we are lucky if we make enough money to cover our costs.
That’s where Logojoy comes in, it’s like working with a real designer but at a much lower cost. If you work with a designer online there’s all the back and forth with questions, with this service you get to tweak things yourself in real time online.
The Toronto based company is the brainchild of founder and CEO Dawson Whitfield. It uses artificial intelligence to learn what you like and over time will become more intuitive the more you use it.
The idea is a simple one and easy to use. You simply type in the name of your company or blog and a tagline if you have one then pick a few icons. Choose your colour scheme and hit go. Then their artificial intelligence gets to work and gives you lots of logo ideas to choose from.
Favourite the ones you like by hitting the heart and move on to load more and more and more ideas. There is no limit to the number of times you can load and tweek your logo design ideas. You can go back to your favourites and adjust them more too. The ability to edit in real time and see the changes happening with a dynamic editor is a real advantage of the service.
Once you’re happy with your chosen logo design then you can preview what it will look like in different formats. At any stage, you can simply go back and redesign so you only pay for the logo you really want and love.
This is an example I had a play around with
Over the years my logo has changed and developed, each time I’ve had to learn how to use another piece of design software and it’s taken me months to make changes. This service leaves you free to simply blog and write. For a one-off price of $65, you get every version of the logo design you’ll ever need. You can go back make changes and re-download in the future. You get the full copyright of your logo and great support at the end of the telephone.
If you’re starting out blogging today or looking at updating your logo head over to Logojoy it’s great for generating ideas, fun to play with and brings intelligent design at a cost that won’t break the bank.
You won’t get original design, this is limited to what the program can provide, but for those on a budget it’s a great way to get a logo that will work for you.
Tip: Keep it simple stupid (free advice I got from my time in British armed services)
Although this post was sponsored, all opinions are my own.
Have you recently started or are you thinking of starting a blog? What’s your favourite, simple and cost effective way of getting a logo? If you enjoyed this post and found it useful please comment and share. Thank you